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The people who work to get your business may not be the same people who will manage your account on a day-to-day basis. Unless you’re talking to a single consultant or very small SEO company, it’s common to have your account handed over to a project manager or account service executive, so this isn’t a red flag. You should, however, gain a good understanding of what to expect, including whether agency leaders will be available to you as time goes on.
Digital marketing can improve some metrics within the first three months, but sustainable improvements are made incrementally over a relatively long period of time. When you begin to work with a digital marketer, their initial work will likely focus on issues in need of immediate correction and establishing a good foundation on which to build your campaigns. In subsequent phases, the focus (and budget) turns to achieving long-term goals with content creation, link building, and adjustments to your technical SEO.
Even though SEO has matured as an industry and is now considered essential to online marketing, there are still some service providers who aren’t good stewards of your money. They may take shortcuts or even use tactics that can harm your SEO in the long run. As a result, they don’t want their clients knowing too much about their day-to-day work. Ask prospective agencies for a sample report and expect to be given one at least every month.